In the entire world the place tech CEOs frequently preserve meticulously curated company personas, Mariya Nurislamova stands out for embracing a path that handful of dare to tread. Because the co-founder and CEO of Scentbird, among the main fragrance subscription services in North The united states, Mariya has proven herself being a ahead-considering small business chief. But further than her good results in the corporate earth, she has also emerged as being a spiritual manual and intuitive teacher, a transformation she shares brazenly via her YouTube channel, “This really is Mariya.”
This convergence of commerce and cosmic consciousness can make Mariya Nurislamova one of the most unconventional—and powerful—figures in the fashionable entrepreneurial landscape.
Building Scentbird: A Fragrance Disruptor
Mariya’s company career took flight in 2014 when she co-Launched Scentbird, a business intended to make designer fragrances much more obtainable by way of a regular monthly subscription model. Modeled following Netflix, but for perfume fans, Scentbird promptly became a go-to platform for fragrance discovery. Under her leadership, the corporate grew to provide above seven-hundred,000 subscribers, supplying usage of over 800 fragrances from key global manufacturers.
With a solid Basis in brand approach, source chain logistics, and advertising, Mariya properly captivated venture funds, participated in the Y Combinator accelerator, and helped Scentbird scale right into a $100M+ profits organization. She later expanded her portfolio with Deck of Scarlet, a splendor brand, and Drift, an auto fragrance business.
But though her reputation within the startup globe was soaring, Mariya was quietly going through a spiritual transformation that will soon spill into the general public eye.
The Awakening: A Change to Spirituality
All-around 2018, Mariya expert what she called a spiritual awakening. This inner evolution motivated her to dive into metaphysics, Electricity perform, meditation, and intuitive channeling. As she deepened her spiritual practice, she started creating material to assist others investigate their particular consciousness, ultimately launching her YouTube channel “This is certainly Mariya.”
The channel, which now has over a hundred,000 subscribers, capabilities a wide array of material—guided meditations, soul healing strategies, chakra operate, and conversations about cosmic consciousness, the “matrix,” and spiritual empowerment. Her tone is nurturing, conversational, and sometimes deeply particular. She invites her viewers to connect with themselves, the divine, along with the unseen energies that condition our each day life.
Her followers usually explain her written content as transformative, and she has cultivated a deeply faithful spiritual audience by constant engagement and authenticity.
Controversy at the Crossroads of Identification
Although lots of have embraced Mariya’s dual id, Other folks have raised eyebrows—notably as her metaphysical beliefs have grown to be much more publicly noticeable. In 2024, a element through the Business enterprise of Fashion spotlighted The stress concerning her roles being a tech CEO and a spiritual teacher.
Some of Mariya’s mariya nurislamova statements—for example reviews on alternate therapeutic, extraterrestrial beings, and controversial views on historic figures—sparked backlash from individuals, influencers, as well as previous collaborators. Quite a few elegance influencers severed ties with Scentbird, citing distress with Mariya’s spiritual rhetoric. Social networking community forums debated the appropriateness of her beliefs in relation to her leadership situation in the mainstream brand.
In response, Mariya clarified that her spiritual teachings are private and offered under her initially title only, intentionally separated from her Experienced identity. Nonetheless the controversy opened up a broader discussion about whether community figures can—or ought to—compartmentalize their beliefs during the age of transparency.
The ability and Peril of Authenticity
There’s no denying that Mariya Nurislamova is navigating uncharted territory. Though a lot of founders attempt to take care of a picture of neutrality, she has picked out to indicate up as her comprehensive self. This volume of transparency is often both magnetic and polarizing.
On 1 hand, her authenticity is refreshing. She delivers emotional intelligence and mindfulness to an sector usually centered only on scale and system. On one other, her outspokenness about spiritual matters invites scrutiny, specifically in an era when on the web written content can quickly go viral and provoke strong reactions.
Nonetheless, Mariya’s approach speaks to a deeper cultural change. As more people investigate wellness, consciousness, and private progress, figures like her—who bridge the spiritual and content worlds—could grow to be much more frequent, not much less.
Businesswoman. Mystic. Influencer.
In combination with running her corporations and YouTube channel, Mariya has built an ecosystem of spiritual choices. She hosts retreats, offers private channeling classes, sells spiritual resources, and has even released a reserve titled 72 Keys to Manifestation. She’s in essence made a parallel organization within the spiritual Room—fully independent from her position at Scentbird, nevertheless just as structured and scalable.
Her spiritual model, like her beauty manufacturer, is world wide, polished, and experience-pushed. It’s distinct that Mariya applies the identical amount of target and creativeness to the two spheres of her daily life. Regardless of whether main a group of builders or channeling divine Strength to get a guided meditation, she delivers with clarity and conviction.
The Street In advance
Mariya Nurislamova’s journey raises crucial questions about identity, leadership, and general public life. Can a tech CEO also be a mystic? Must organization leaders share their personal beliefs with the general public? What comes about when Individuals beliefs challenge traditional norms?
Regardless of the solutions, Mariya carries on to stroll her path unapologetically. She represents a completely new technology of business owners—ones who aren’t afraid to generally be advanced, spiritual, and multidimensional. Her boldness could Value her some partnerships, but Furthermore, it earns her admiration from people who benefit reality around conformity.
In the long run, Mariya Nurislamova isn’t just redefining what this means to generally be a CEO. She’s redefining what it means to get whole.
Mariya Nurislamova lives within the intersection of logic and intuition, small business and spirit, Management and vulnerability. Her story is a bold testomony to living authentically, even though that authenticity comes with chance. As she continues to extend her dual empire—both earthly and cosmic—she invites us all to consider what it means to lead with soul.
Irrespective of whether the thing is her to be a visionary or perhaps a provocateur, something is for certain: Mariya Nurislamova is not really scared to break the mold.